Back up… what's the vision for the event?

As companies think differently on how meetings and events integrate into their organization’s objectives and business development platform, it’s critical to begin the process establishing an outcome-based strategy process before you tackle the tactical.

Vision to Strategy to Tactical…
We’ve been working with a client on redesigning their sales incentive program and here’s how we got started creating the vision framework:

 Vision:
- How does the incentive program tie back to company’s strategy and objectives?
- Who are the key stakeholders?
- What is the role of the company and sales executives?

Results-based outcomes:
- Financial: tie back of top performers to overall company sales quota
- Social: interface with top performers and executive team (key influencers)
- Emotional: connection to leadership, company, spouse/significant other buy-in

Communications:
- Define key components of the program
- What platform will be used to communication and promote the incentive program and leverage sales success stories throughout the year?

Viva! Consult provides an end-to-end solution from strategy to tactical bringing your vision to life.